TVS Motor Company (TVSM), a subsidiary of TVS VENU and a well-known global producer of two and three-wheelers, has today declared the appointment of Marcel Driessen as Division Head – Europe, starting September 15th, 2026 to enhance its international business activities and boost growth in important global markets.
Marcel will lead the upcoming phase of growth for the brands TVSM and Norton Motorcycles in one of the company's most strategically vital areas.
Marcel arrives at TVS Motor Company with over thirty years of global leadership expertise in the automotive and luxury motorcycle sectors.
During his notable career, he has occupied high-level commercial and management roles with several of the globe's most esteemed brands, such as Yamaha, BMW Motorrad, Ducati, Piaggio, Vespa, Moto Guzzi, Aprilia, and Henkel.
His profound knowledge of the European market, along with his vast industry experience, prepares him well to drive TVS Motor Company's growth goals throughout the area.
The appointment occurs as TVS Motor Company develops its International Business organization to improve market focus, agility, and customer closeness, strengthening its dedication to sustainable growth in worldwide markets.
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Peyman Kargar, President – International Business, TVS Motor Company says, "Europe represents one of the most exciting growth opportunities for TVS Motor Company globally and remains central to our long-term international strategy. Marcel brings an exceptional blend of industry knowledge, commercial expertise and leadership experience gained over more than three decades with some of the world's most iconic mobility brands. His strong understanding of European consumers, dealer networks and market dynamics will be instrumental as we continue to strengthen our presence, accelerate growth and build a stronger, more aspirational TVS Motor brand across the region. We are delighted to welcome Marcel to the TVS family."
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Marcel Driessen, incoming Division Head – Europe says, "I am honoured to join TVS Motor Company at a pivotal moment in its global growth journey. The company has demonstrated a remarkable commitment to innovation, quality and customer-centricity while building an increasingly strong international presence. Europe presents significant opportunities for growth, and I look forward to working closely with our teams and partners to further strengthen the brand, expand our footprint and create lasting value for customers across the region."
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In line with the company's extensive International Business restructuring designed to enhance market focus and responsiveness, Richard Tougeron, who is currently Division Head – Europe, will take on the role of Division Head – MENA & Asia (Middle East & CIS, North Africa, and Asia).
Operating from Dubai, he will persist in directing the company's expansion and activities in these strategically significant markets.